Michelle Udem is an experienced Digital Project & Product Manager focused on building partnerships, user empathy, and thinking two steps ahead.
A selection of work I managed between 2014-2020
NBCU’s MediaVillage site and application is a promotional tool provided to persons of the media to use as a resource for promoting NBCU content and events. This project required integrations with additional systems that handled scheduled photo and Press Release uploads.
NBCU MediaVillage
Live Axle LLC / Business Requirements Gathering, Scrum Team Lead, Integrations Management, Managed Distributed Teams
NBCUView is a desktop and iOS tool
for authorized TV Distribution clients and employees to view current NBCUniversal content. Available both online & offline, the tool includes a customized email Recommendation feature for quick and seamless content sharing as well as in-app Analytics data to select users.
NBCUView
Live Axle LLC / Product Development, Roadmapping, Whiteboarding, Managed design iterations, A/B Testing
Sony FYC provides a digital platform for viewing online and offline content submitted for the current awards season. To prevent unauthorized content distribution, the site is meticulously password protected and this project included building an Admin system to track and authorize users.
Sony FYC
Live Axle LLC / Business Requirements Gathering, Managing quick timeline, Managed new integration services, Effectively communicated Design iterations
MillerCoors Building with Beer is a sales application tool created to support field salespersons in their meetings with customers. The tool includes customizable calculators, marketing materials, and real time data to identify best sales opportunities.
Building with Beer
Live Axle LLC / Product Roadmapping, Quick iterations to meet newly identified needs, Data management, User Research
The Sony portfolio of work included refreshing a complicated and highly intricate backend system, updating marketing email integrations, and spinning up a new marketing site to accompany the launch of
their interactive media showroom,
Sony Square.
Sony Portfolio
Metal Toad / Managed Globally Distributed Teams, Led Scrum Team, Managed several web services integrations, Documented specifications, functional requirements & team progress
The CBSA 3 project was a massive research endeavor to collect invaluable energy usage and behavioral data for the purpose of forming improved energy efficiency plans and programs. Project findings are published and available to the public.
CBSA 3
PECI / Team management & coordination, Managing large sets of data, Report Writing, Led team trainings, Created procedural guidelines